Similarweb：2024春季购物热潮来袭：亚马逊消费者趋势洞察报告（英文版）（15页）.pdf

1、Spring Insights 2024|1SPRING INSIGHTS2O24REPORTSpring Insights 2024|2Spring Shopping Heats Up:Unveiling Consumer Trends on AmazonAs spring bursts into bloom,we at Similarweb leveraged the power of our Shopper Intelligence platform to delve into the fascinating world of consumer behavior on Amazon.We

2、 aimed to identify the trends and plans shaping up for the vibrant spring season.Our findings reveal a captivating mix of influences:This report unpacks these trends and more,offering valuable insights into whats driving consumer behavior on Amazon this spring.Eclipse EnthusiasmThe recent solar ecli

3、pse gripping the US has sparked a surge in related searches.The Great OutdoorsAs temperatures rise,outdoor and grilling-related searches surge as shoppers prepare to spend more time outside.Summers On The HorizonAs consumers aim to feel their best and embrace the season,searches for fitness and well

4、ness products soar.Savvy ShoppersWere seeing a rise in specific ingredient searches,reflecting a more informed and discerning shopper base.Spring Insights 2024|3Eclipses,Easter and Entertainment:Top keywords reveal whats trending on AmazonIts no surprise that solar eclipse glasses were a major trend

5、 for shoppers in MarchQuiet on set received 3.2m clicks coinciding with the documentarys release on Amazon Prime in mid-March Spring Insights 2024|4Its BBQ season!People get ready to spend more time al frescoTwo of the fastest growing brands sell insect traps:SPARTAN MOSQUITO&CutterPeople are lookin

6、g to spruce up their outdoor spaces-Mademax,solar fountain specialist for bird baths,experienced a recent spikeSpring Insights 2024|5Ready,Set,Grill:Searches for hot grills are heating up on Amazon as consumers plan for cookoutsBlackstone and Ninja both enjoy more branded search volume than Weber,in