Quad：2024年品牌视觉中的生成式AI与CGI技术研究报告-先进3D扫描技术更新-营销人员指南（英文版）（14页）.pdf

1、A 2024 guide for marketersA Quad Insights white paperGenerative AI and CGI for brand imageryNow with an advanced 3D scanning updateGenerative AI and CGI for brand imagery2IntroductionMarketing goalsServing brand valuesCopyright complicationsProceed with cautionEducation and policiesEvolving legal la

2、ndscapeQ&A3D scanningGenerative AI and CGI for brand imageryIntroductionIn the year since we released the 2023 edition of this guide,generative AI(artificial intelligence)has provoked plenty of very real and very human reactions and emotions,including:Continuing wonder at the current capabilities of

3、 the technology and astonishment at the possibilities(see,for instance,text-to-video generators including OpenAIs Sora and Luma AIs Dream Machine).Rising unease,particularly among members of the creative community many of whom see generative AI as a job-destroyer and a general public that is increas

4、ingly seeing disturbing uses of the technology(see pages 67).Growing consumer and workplace acceptance at a basic level,as generative AI tools have increasingly been incorporated into mainstream products and platforms,including those from Adobe,Apple,Google,Meta and Microsoft.Continuing concerns abo

5、ut the legal issues surrounding the intellectual property(IP)on which generative AI platforms are trained(see page 5).A sort of giddy“gold rush”sensibility among tech investors,who poured almost$50 billion into AI-related startups in 2023,according to Crunchbase.All of those realities have combined

6、to create a feeling of whiplash among marketers,who are expected to somehow both continue to embrace this emerging technology while also exercising extreme caution.Whats the right balance for brands?To help answer that question,weve put together this white paper.As a marketing experience(MX)company