Jungle Scout：2024健康与家居Health&Home头部品牌分析报告（18页）.pdf

1、Jungle Scout mazon$35.99 Probiotics-30 Capsules 4.5*Brand Spotlight:Health&HomeIntroduction了解亚马逊健康与家居护理Health&Household、工具与家居改进Tools&Home Improvement以及庭院、草坪与花园Patio,Lawn&Garden 品类中12个品牌的表现。继续阅读，获取Jungle Scout Cobalt关于销售趋势、价格变动、热门产品等方面的洞察。要点概况要点概况市场动态正在发生变化市场动态正在发生变化亚马逊自营在健康与家居Health&Home相关品类中实现了同比平均

2、23%的增长，表明消费者对该领域由品牌或制造商直接销售的产品偏好正在增加。季节性因素导致价格上涨季节性因素导致价格上涨尽管面临经济逆风，健康与家居Health&Home品类的平均销售价格同比仅下降4%，显示出该领域强劲的价格弹性。环比来看，价格上涨了6%，反映出夏季消费者需求的增加。消费者参与度上升消费者参与度上升每款产品的评论同比增长了9%，其中12个品牌中有8个品牌的评论量有所增加（部分品牌增长超过25%）。这表明消费者兴趣提升，并且亚马逊Vine计划和网红推广可能更为有效。Health&HouseholdSales 53%YoY 56%QoQRevenue 69%YoY 100%QoQA

3、verage price 11%YoY 28%QoQMarket Trends:Ranked by total 30-day unit salesTop-Selling ProductsTop 5 Branded Keywords I Last 30 DaysKeywordSearch trendSearch volumeCliff BarsClif BarsClif protein bars120,77875,46425,712+10%+5%+35%Ranked by 30-day search volumeUnit sales trends across international Ama

4、zon marketplacesGLOBAL MARKET SPOTLIGHTUnited KingdomGermanyFrance 14%26%1%Avg.reviews398Market share7%Product Review TrendsYoY trend 27%YoY trend 1%QoQ trend 22%Market Share TrendsMarket shareTop Competitors 2%3%14%6%YoY trendYoY trendClif Bar Energy Bars 10-Pack(multiple flavors)Sales 275%Clif Bar

5、 Peanut Butter Banana Dark Chocolate+Nut Butter Chocolate Chip BarsSales 10%Clif Bar Crunchy Peanut Butter Bars 5-PackSales 10%3Amazon Unlocked|Brand Spotlight:Health&HomeSales 19%YoY 13%QoQRevenue 46%YoY 8%QoQAverage price 33%YoY 18%QoQMarket Trends:Ranked by total 30-day unit salesTop-Selling Prod

6、uctsTop 5 Branded Keywords I Last 30 DaysKeywordSearch trendSearch volumeJarrowJarrow probioticJarrow Formulas42,72112,6508,847+44%+20%+27%Ranked by 30-day search volumeAvg.reviews556Market share2%Product Review TrendsYoY trend 21%YoY trend 6%QoQ trend 22%Market Share TrendsMarket shareTop Competito