Profitero：2023年假日购物季零售商价格战报告-美国版（英文版）（16页）.pdf

1、Price Wars 2021 U.S.Which online retailers are beating competitors on price heading into the holiday season?Price Wars:2023 U.S.EditionWhich online retailers are beating competitors on price heading into the holiday season?NOVEMBER 2023IntroductionWhile inflation may be easing up,shoppers are not fe

2、eling out of the woods quite yet.According to research firm Numerator,half of consumers expect inflation or a potential economic slowdown to impact their 2023 holiday celebrations and shopping.To save money,two-thirds of shoppers say theyll buy holiday items on sale,and half will buy fewer items ove

3、rall.The pressure to squeeze every dollar makes it more likely consumers will throw loyalty out the window and buy from whichever retailer has the best prices.A 2023 study by PYMNTs found that 47%of grocery shoppers have already switched to different retailers due to lower prices.So where can consum

4、ers find the best deals amongst all this cost pressure?And which retailers are best positioned to win with deal seekers?Profitero has the answer.For the 7th consecutive year,weve conducted our Price Wars study,which compares item-level price competition across the U.S.online retail landscape.The stu

5、dy compares the everyday online prices on nearly 14,000 items in 15 categories across 19 leading retailers,including Amazon,Walmart,Target,and specialists like Chewy,The Home Depot,Best Buy and Wayfair.Only identical items available and in-stock in the same pack configuration were compared.Data was

6、collected daily over 12 weeks(Jul 10 Oct 1,2023),with daily prices averaged over the full period for comparison.Prices for the same items were collected within 24 hours of each other to ensure validity of the comparisons.To refer to past Profitero Price Wars studies,go to: Holiday Insights”,20232:“4