Moengage：2023电子邮件营销行业基准分析报告-东南亚版（英文版）（24页）.pdf

1、Email Marketing:A Recession-proof Strategy for 2023 and BeyondBenchmarks and Insights from 10.9 Billion B2C Emails Sent WorldwideS O U T H E A S T A S I A E D I T I O NOpenedYour curated playlist01“Build conversations,not campaigns.”Will Ross,the CMO of Dragon Capital,shared this idea during MoEngag

2、es#GROWTH Conference for marketers.Customers have plenty of options for everything out there today,and brands need to create meaningful relationships with customers if they want to maintain top-of-the-mind recall.This means brands need to put customers frst.It means that customers are greater than c

3、ampaigns.Brands need to shift their focus away from individual campaigns that only foster one-time engagement and prioritize conversations instead.Conversations encourage customers to consider the brand in a long-term context.In practice,this means understanding the needs and preferences of each cus

4、tomer and tailoring messages accordingly.Personalization must be at the forefront of every email campaign,with a strong emphasis on putting the customer frst.But how efective is personalization?Does it truly impact engagement,conversion,and retention rates?In this report,weve analyzed 10.9 billion e

5、mails to determine how personalization helps brands prioritize customers over campaigns and establish meaningful conversations.IntroductionThis report analyzesThe aim is to identify industry-based benchmark open rates,click-to-open rates(CTORs),conversion rates,delivery rates,and unsubscribe rates f

6、or this recession-proof,sustainable marketing channel.About the Report10.9 billion emails sent over the past 12 months.Email Marketing:A Recession-Proof Strategy for 2023 and BeyondWhats InsideHow to Read This ReportA Quick Refresher on the Types of Emails Compared03About MoEngage23Conclusive Insigh