Moengage：2023电子邮件营销行业基准分析报告-欧洲版（英文版）（16页）.pdf

1、Email Marketing:A Recession-proof Strategy for 2023 and BeyondBenchmarks and Insights from 10.9 Billion B2C Emails Sent WorldwideE U R O P E E D I T I O NOpenedYour curated playlist01Email marketing is one of the oldest forms of digital communication utilised by brands to communicate with their cust

2、omers.Emails have existed since before the invention of mobile phonespredating push notifications,in-app messages,WhatsApp,and SMS.However,being older doesnt mean being slower(or outdated!).In fact,as our study of 10.9 billion emails demonstrates,email marketing is still more robust and effective th

3、an ever.In an era where brands are scaling back their paid and digital marketing efforts due to severe budget cuts and a looming recession,email marketing continues to deliver.This economical channel provides a high return on investment(ROI),enables brands to send mass and personalised communication

4、s simultaneously,and provides immediate,measurable results.Personalisation is the only way to stand out amid the barrage of messages customers receive from brands.Emails allow you to personalise every aspect of your communication.In this report,well examine how personalisation impacts crucial email

5、marketing metrics,such as open rates,click rates,and conversion rates.Additionally,well analyse how different types of personalisation work for various industries in your geography.IntroductionThis report analyzesThe aim is to identify industry-based benchmark open rates,click-to-open rates(CTORs),c

6、onversion rates,delivery rates,and unsubscribe rates for this recession-proof,sustainable marketing channel.About the Report10.9 billionemails sent over the past 12 months.Email Marketing:A Recession-Proof Strategy for 2023 and BeyondWhats InsideHow to Read This ReportThe Types of Emails Compared03A