Fuel Cycle：了解零售中的消费者行为：偏好驱动因素、社会和政治问题及购物渠道预期（英文版）（12页）.pdf

1、W H I T E PA P E RUnderstanding Consumer Behavior in Retail:Factors Driving Preference,Social and Political Issues,and Shopping Channel ExpectationsIntroductionConsumer Trends Re-shaping Your Brands PositioningWhat Consumers WantConsumer Trends in Shopping Channels 1.Shopping In-Store is Still Alive

2、 2.Consumer Preferences in Online Shopping 3.Why Some Retailers are Preferred 4.Retailers Addressing Social and Political IssuesWatching the Consumer TrendsHow Fuel Cycle Can Help03040405050608091112Table of contentsUnderstanding Consumer Behavior in Retail3The strength of every business comes down

3、to the decisions it makes.But sometimes those decisions rely on outdated data or,even worse,no data at all.To avoid this situation,businesses may be eager to implement market research solutions.The problem with these solutions is theyre daunting,and usually come with a considerable commitment of tim

4、e and money.Thats especially difficult when consumer sentiment shifts rapidly,as it has since 2020.Tech-nology and trends are changing how consumers feel about retail brands.The pandemic forced rapid adaptation of contactless buying solutions while stirring up supply chain issues and economic turmoi

5、l.The result?Consumers are weighing their decisions at home,becoming more conscious about where and how they spend their money.If retail companies can find a way to get the data they need to identify what todays consumers are thinking,a potential shift in consumer sentiment can work to their advanta

6、ge.Welspun is a Fuel Cycle client and conglomerate with diverse businesses in line pipes,textiles,infrastructure,and steel.Their home textile division partnered with Fuel Cycle to gather important informa-tion for their clients who are retailers.The study consisted of 1,005 retail consumers between