SEMrush：2023内容营销商业指南（英文版）（14页）.pdf

1、e Content arketing orkbookfor Your usinessThe State of Content Marketing.2023 Global Report02Are you just starting to explore content marketing or wish to make your content efforts more structured?This short workbook will help you lay the foundations for your content marketing strategy.It features a

2、 series of simple yet useful templates for each step of your journey and provides essential tips.Ready to move to the fun part?03The State of Content Marketing.2023 Global ReportHow To Use the WorkbookIn this workbook,youll discover the key steps any business needs to take when launching content mar

3、keting and putting together a content marketing strategy.Check out the guidelines for each step and use our free editable templates to complete them.To use the templates,please make a copy of each document.Theres no need to request editing access.The State of Content Marketing.2023 Global Report04hi

4、 there!It looks like youve decided to add content marketing to your marketing strategy.ongrats!97%of the 1,700 businesses we surveyed in our 2023 State of Content Marketing report generated positive results with their content efforts.And you can,too.Lets see where you should start and what you need

5、to prepare to succeed.05The State of Content Marketing.2023 Global Report01Step One:Define Your Content Marketing AudienceThe firstand probably most importantstep is about defining your audience.Its as essential for your content marketing as it is for your business as a whole.When defining your cont

6、ent marketing audience,try to think bigger.Your content can attract a wider audience and tackle a wider set of customer pain points.For example,imagine you run a platform offering pet-sitting services.The content you can create might address a whole universe of related topics such as grooming,pet he