龙途国际：2023年中国游客情绪报告-新时代的新视角（7月版）（英文版）（26页）.pdf

1、NEW PERSPECTIVES FOR A NEW ERAChinese Traveler Sentiment ReportDragon Trail ResearchSeptember 2023Photo by Mika Baumeister,Unsplash2Dragon Trail ResearchChinese Traveler Sentiment Report3|WWW.DRAGONTRAIL.COM 2023After nearly three years during which non-essential outbound travel was strongly discour

2、aged,mainland China reopened in January 2023.Official advice around individual leisure travel changed,and passport renewals started up again.But the long-awaited return of the Chinese outbound tourism market has been gradual so far,impacted by factors like flight capacity and continued restrictions

3、on the sale of group and package travel.Looking towards Mid-Autumn Festival and Chinas National Day on 1 October,there are reasons for optimism.The number of border crossings has picked up consistently throughout the year.As of 10 September,international flight capacity in China is up to 49.2%of 201

4、9s volume.And from 10 August 2023,Chinese travel agents can sell outbound group tours and packages to even more countries than they could pre-pandemic.But what about Chinese travelers themselves?What are their plans and sentiments around outbound travel in the rest of this year and beyond?What is mo

5、tivating their trips,or holding them back?From 4-11 August 2023,Dragon Trail Research surveyed 999 mainland Chinese travelers.The results of our survey reveal both consistencies particularly in reasons for traveling outbound and destination information sources and major changes in Chinese travelers

6、outlook.Our resulting report is intended to illuminate these trends and help guide destinations and travel brands in their marketing,products,and services developed for Chinese outbound travelers.As destinations around the world have likely experienced first-hand,our survey results reveal that actua