巴斯夫：2023-2024汽车色彩趋势报告（英文版）（13页）.pdf

1、ON VOLUDE 2023-2024 AUTOMOTIVE COLOR TRENDS Press KitBASFs Coatings Division presentsAUTOMOTIVE COLOR TRENDS 2023-2024When human and non-human intelligence partner up to start a design process for the future,the resulting work will open new doors for humans to places where amazing shifts can happen.

2、That kind of interaction led to the creation of the ON VOLUDE collection from Automotive Color Trends by BASF for 2023-2024.The collection reflects a positive mood,with a focus on lighter shades and striking shifts in expressive color spaces.The colors show an openness and courageous mood to speak u

3、p and address new challenges.They embrace differences and diversity,welcoming and encouraging a multitude of ideas.Each year,designers for BASFs Coatings division create a new collection to inspire automotive designers around the globe.ON VOLUDE provides exciting colors that also adopt an increasing

4、 focus on sustainability and functionality.As customers rely on the BASF collection to design automotive colors for their future models,you will see the new direction on the road or in your driveway in the next three to five model years.Many minds make it happen.Our designers reinforce BASFs global

5、leadership in color by independently researching trends and the forward-looking signals that influence those trends as they work to create cutting-edge color spaces punctuated by exciting effects.Welcome to ON VOLUDE by BASF!STRIKING SHIFTS IN COLORDesign at BASFON VOLUDE 2023-2024 AUTOMOTIVE COLOR

6、TRENDS ON VOLUDE 2023ON VOLUDE 2023-2024 AUTOMOTIVE COLOR TRENDS 2024 AUTOMOTIVE COLOR TRENDS New in ON VOLUDEMid-tone pastels emerge Color shifts add an expressive layer Tactile surfaces continue to develop ON VOLUDE 2023-2024 AUTOMOTIVE COLOR TRENDS When BASFs designers looked at what their trend