Placer.ai：2023年连锁服装折扣店的持久成功秘诀深度研究报告（英文版）（15页）.pdf

1、August 2023The Enduring Successof Off-Price ApparelChainsDiscover the shopping patterns driving steady visit increases inthe off-price apparel segment and find out which factors arelikely to drive further growth in 2023 and beyond.1Table of ContentsA Deep Dive into the Thriving Off-Price Sector3Off-

2、Price is Still Going Strong3Success Rates Vary by State With Potential for Growth4Off-Price Growth Strongest in Northeast and Midwest4Determined Bargain Hunters Navigating Multiple Chains for Deals5Larger Store Fleets,More Crowded Stores6Cross-Shopping Between Off-Price Brands on the Rise6Different

3、Behaviors,Different Consumers8The Link Between Later Visits and Longer Dwell Times8Different Audiences for Different Off-Price Chains9Luxury Off-Price Chains Pull Ahead of Their Full-Price Sister Stores11Off-Price Luxury Pulling Ahead11Different Shopping Journeys for Luxury and Off-Price Luxury12Off

4、-Prices Consistent Strength13Key Takeaways13 2023 Placer Labs,Inc.|More insights at placer.ai|2A Deep Dive into the Thriving Off-Price SectorThe past few years have been good to off-price apparel brands.The segment quicklybounced back following the initial pandemic closures,and 2021 visits to leadin

5、gchains such as Burlington,Ross,and T.J.Maxx were generally higher than they were in2019.And although Omicron,rising gas prices,and inflation,slowed down growth in2022,data from H1 2023 indicates that visits to the off-price segment are back on therise.So what is driving off-price visits?Which marke

6、ts saw the most off-price growth?Whatcan cross-shopping reveal about off-price consumers shopping preferences?Andwhere does off-price luxury fit into the mix?Leveraging location intelligence tools toanalyze the state of the off-price segment can answer these questions and provide acurrent snapshot o