Sensor Tower：2022年美国购物应用现状报告（英文版）（35页）.pdf

1、The State of Shopping Apps in the U.S.2022 An Analysis of Mobile Shopping App Market Trends in the United States 2022 Sensor Tower Inc.-All Rights Reserved 2022 Sensor Tower Inc.-All Rights Reserved|The State of Shopping Apps in the U.S.2022 Introduction This report,which leverages Sensor Towers Sto

2、re Intelligence,Usage Intelligence,and Pathmatics data,explores the Shopping app space in the U.S.The analysis includes:Marketing strategies from select top Shopping apps.Market trends compared with the U.S.inflation rate and COVID-19 cases.Download trends from January 2019 through November 2022.Dig

3、ital Advertisement and Advertisement Spending trends for select Shopping apps.The report is broken down into six main sections,each including different subcategories:Market Overview:An overview of the main mobile trends for the top 100 Shopping apps from 2019 through November 2022 and their correspo

4、nding subcategories.Clothes and Fashion Apps:Apps that focus on clothes and fashion.Subcategories include fast fashion and sneakers.General Marketplace Apps:Apps that focus on all general goods and services.Subcategories include general merchandise and wholesale.Coupon and Reward Apps:Apps that prov

5、ide coupons,cash back,and rewards.Subcategories include cash back,convenience,and grocery store.Superstore Apps:Apps that include major superstores such as Walmart and Costco.Payment Apps:Apps that focus on payment options for shopping.Some categories such as Specialized Goods,Department Store,Packa

6、ge Tracking,and Car Buying have been excluded from this report.2 2022 Sensor Tower Inc.-All Rights Reserved|Table of Contents04-Market Overview:Business Apps 11-Clothes and Fashion Apps 15-General Marketplace Apps 20-Coupon and Reward Apps 25-Superstore Apps 27-Payment Apps 30-Conclusion 3 An Overvi