InMobi：2022年澳大利亚假日季购物指南（英文版）（26页）.pdf

1、2022 HolidayShopping GuideWhat Australian Brands and Retailers Need to KnowInMobis 2022 Retail HolidayShopping PlaybookTable of ContentsUnderstanding Consumer SentimentThe Holiday Shopper Journey Circa 2022Meet Australias Holiday ShoppersGetting Started This Holiday Season01020304Research Objective

2、and MethodologyInMobi conducted this research study to better understand the shopping sentiments of Australian consumers this festive season,which in turn will provide marketers with deep insights to fine-tune their mobile strategies.The research methodology for the report is as follows:An on-device

3、 survey conducted with a sample of 500 shoppers in AustraliaRecruited between September 8thand September 10th,2022Results are targeted and weighted to be representative of Australias smartphone populationUnderstanding Consumer Sentiment01Understanding Consumer SentimentIs Australia ready for this Ho

4、liday Season?Australians are emerging as cautiously optimistic as they gear up for the 2022 Holiday Season.This reflects in the fact that 3x more Australians are geared for the upcoming holiday season,having made concrete shopping plans,compared to 2021.Shoppers are buying more online,and this habit

5、 formed during the pandemic is here to stay.This year,they are taking a hybrid path-to-purchase with 44%of respondents planning to shop both in-store and on mobile.of Australians have made concrete shopping plans49%Of Australians will shop both in-store and on mobile44%Source:InMobi Holiday Season C

6、onsumer Survey,2022Q.Through which channel are you more likely to make a purchase this festive season?Q.Which of the following best describes your approach to shopping during festive season sales?1.Emerging cautiously:Australian consumers in 2022,McKinsey&Co,2022After two years of lockdowns and stay