Optimove：更好、更智能、更快：人工智能如何变革数据中台(CDP)（英文版）（13页）.pdf

1、Start with the CustomerBetter,Smarter,FasterHow AI is Transforming CDPs1ChatGPT,launched in November 2022,captured the worlds imagination as an example of what Artificial Intelligence(AI)can do.But ChatGPT is just the latest in a long line of ever-more-powerful AI systems,and will be followed by oth

2、ers that are more powerful still.More than the capabilities of any particular AI tool,what matters to business is how their organization can best take advantage of the opportunities that AI creates.This requires a clear picture of how AI will fit with other technologies and business processes.Read o

3、n to learn how AI can add value to Customer Data Platforms,how CDPs can make this possible,and what changes companies can expect as a result.AI Can Improve Every Aspect of CDP Lets start with the fun stuff:the benefits that AI can provide to a CDP.Much of the excitement surrounding ChatGPT has been

4、about content creation,including generating ideas,speeding research,and actual writing.But the capabilities of AI are much broader than that.CDP-related applications fall into two broad categories:data management and activation.Data Management applications relate to development of unified customer p

5、rofiles within the CDP database.Most of this work has traditionally been done by technical experts.AI can support them in ways including:Data integration:AI can examine input data to classify its contents and map these to a CDP data model.Simple versions of this have been available for decades,such

6、as recognizing when a field contains email addresses.But smarter AI will be able to make much more subtle judgements.In fact,the latest AIs are already able to build complete connectors for the entire data loading process themselves,removing a huge traditional bottleneck in adding new data sources t