Optimove：手机营销101指南（英文版）（47页）.pdf

1、Mobile Marketing 1011Mobile Marketing 101What you always wanted to knowbut were afraid to askStart with the Customer45-667-1011-1212-1414-1515-17Mobile Marketing 101Table of ContentsIntroducing mobile marketing What to expect in this guide An overview What is mobile marketing Wrong VS Right(The Dos

2、and Donts)Tools&Capabilities Location targeting Geo-fencing tools and beacon technology Omnichannel marketing Deferred deep linking(DDL)Messaging Types Push messages In-app messages In-app notificationsMobile SDK Creating a Strategy Use Cases Starbucks Sephora Why Optimobile?What is OptimoveGlossary

3、 of TermsMobile Marketing 10118-2020-212122-2324-2728-293031-3233-474This guide shows you what mobile marketing can do for your product or service,where it can take your business,and how it can help you deliver the ultimate customer experience.Introducing Mobile Marketing What to expect in this guid

4、eIt makes sense that every brand needs a mobile marketing strategy,as customers are always on their phone.Mobile marketing increases engagement and the likelihood of conversion.It can significantly boost overall revenue for your business.So,are you ready to reap the benefits of mobile marketing?Lets

5、 begin.*In this guide,we dont get into technicalities;we dont want to bore you.5 An overviewMobile marketing can do many great things across the spectrum,but this guide is about your existing customers.They already installed your app,and now you want to give them that amazing experience,so they get

6、the most out of your app and ultimately buy more.Remember:When your customer installs your app,they opt-in and basically give you permission to collect their data so that you can deliver a personalized experience.Doing mobile marketing right helps maintain strong customer relationships.Not many bran