Feedonomics：采用全渠道战略的关键考虑因素（英文版）（50页）.pdf

1、29 Key Considerations for Adopting an Omnichannel StrategyIntroduction31544274549912Key considerationsMeet our expertsSolutionsWhat is omnichannel?PredictionsConclusionWhy omnichannel?Who is omnichannel for?Table of contents3In the evolving world of commerce,decision makers have to keep an ear to th

2、e ground and an eye on the horizon.Whether youre a CEO,business owner,ecommerce manager,marketing professional,or systems integrator,you have to solve the problems of today while preparing for whatever the future holds.The beauty of this industry is in the amount of untapped growth potential availab

3、le to most companies.With ingenuity and intelligence,you can blaze a trail that works for your brand.Youve likely heard the term“omnichannel”get thrown around quite a bit,and its hard to nail down.Its not just a buzzword,and its not just a fancy term for multichannel;many people struggle to define i

4、t because its all about flexibility and synergy.Omnichannel is a means to an endthe goal is to unlock greater opportunity while streamlining your operations.An omnichannel strategy should be uniquely tailored to your business,so think of this guide as a weekend retreat in the woods,where you reflect

5、 on your business and come away with new ideas.We gathered a panel of advisors to help you ask the right questions as you consider an omnichannel approach.Our hope is that you use these insights as valuable building blocks to plan and execute your omnichannel strategy.Introduction4Tellef Lundevall i

6、s the CEO of Accelerated Digital Media(ADM),a digital marketing firm that specializes in performance marketing,attribution modeling,and web analytics.Prior to ADM,Tellef worked at Google on the Accelerated Growth Team,supporting the fastest-growing ad accounts in North America.Tellef LundevallCEO of