Salsify：2022年假日购物分析报告（英文版）（页）.pdf

1、1|2022 Holiday Shopping Post-Mortem Report2022 Holiday Shopping Post-Mortem ReportWhat Happened and Whats Next for Ecommerce in 2022?2|2022 Holiday Shopping Post-Mortem ReportShoppers Have New ExpectationsShoppers entered the holiday season with new expectations.From greater demand for omnichannel c

2、ommerce and digital shopping options to the need not want for engaging content experiences,shoppers have embraced the digital shelf in new ways.Cyber Week specifically revealed many critical themes for brands and retailers across industries.This report will offer a glimpse of the 2021 holiday shoppi

3、ng season,outlining the most significant takeaways and next steps for the digital shelf in 2022.3|2022 Holiday Shopping Post-Mortem Report04Cyber Week Breakdown09Shopping Trends to Watch in 202210Next Steps for the Digital Shelf06Black Friday and Cyber Monday Top-Selling Products08Global Retail Ecom

4、merce SalesTable of Contents4|2022 Holiday Shopping Post-Mortem ReportWhile Cyber Monday is relatively new in its inception,it has quickly grown to become one of the most critical focus areas for brands and retailers globally.From the earlier-than-ever launch of holiday sales promotions from major r

5、etailers to the continuing COVID-19 pandemic,varying factors impacted sales and shopping behaviors in 2021.Heres a breakdown of some of the most pressing takeaways that emerged from Cyber Week 2021.Cyber Week Sales Remain SteadyIn 2021,Cyber Week drove$33.9 billion in online spending in the U.S.,acc

6、ording to Adobe Analytics data 1.4%less than 2020 sales with Black Friday and Cyber Monday bringing in$8.9 billion and$5.1 billion,respectively.In 2020,Cyber Monday set a record for the largest online shopping day in U.S.history,according to Adobe Analytics data,with$10.8 billion in sales up 15.1%fr