Hawke Media：2023年电商数据基准报告（英文版）（45页）.pdf

1、ECOMMERCE DATA BENCHMARKREPORT2023+All of the contents of this document are protected from copying under U.S.and international copyright laws and treatises.Any unauthorized copying,alteration,distribution,transmission,performance,display or other use of this material is prohibited.Copyright 2023 Dig

2、italMarketerDigitalMarketer combines the largest community of digital marketing pros on planet Earth with the best dang digital marketing training youll find anywhere.Drive more traffic,produce stellar content,write emails that generate clicks,.and become the smartest marketer in the room.4330 Gaine

3、s Ranch Loop,Suite 120Austin,TX 78735 Copyright 2023 DigitalMarketer LLC.All Rights Reserved.May be shared with copyright and credit left intact.DigitalMHawkeAI provides unique and holistic insights that empower marketers to produce the best results.Use AI-powered insights and industry benchmarks to

4、 identify faster and more accurately the priorities in your digital marketing ecosystem.Contents04Letters fromLeaders Find out what the leaders of DigitalMarketer&Hawke AI think of the numbers.06EcommerceBusinessReview the status of all ecommerce businesses and key data points that matter.18“Non-Dis

5、cretionary”EcommerceReview key stats regarding food/drink,healthcare,and B2B ecommerce businesses.23“Discretionary”Ecommerce Review key stats regarding arts&entertainment,beauty,fitness,home&garden,and apparel.30Lead-GenerationBusinesses Review the status of businesses in relation to goal-completion

6、 and conversion.All of the contents of this document are protected from copying under U.S.and international copyright laws and treatises.Any unauthorized copying,alteration,distribution,transmission,performance,display or other use of this material is prohibited.Copyright 2023 DigitalMarketer43KeyTa