品牌金融（Brand Finance）：2026年全球电信品牌价值150强报告（英文版）（49页）.pdf

1、Telecoms150 2026 The annual report on the most valuable and strongest Telecoms brands Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered a

2、ccountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officia

3、lly approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBr

4、and Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For 30 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valu

5、ation consultancyFor business enquiries,please contact:For media enquiries,please contact:+44 207 389 Brand Finance Telecoms 150 3 2026 All rights reserved.Brand Finance Plc.ContentsForeword 5David Haigh,Chairman&CEO,Brand Finance Sector Overview 6Valuation Analysis 8Most Valuable Telecoms Brands 20

6、26 9Brand to Watch:Yas 11Brand Strength Analysis 12Telecoms Infrastructure Brand Value 15&Strength AnalysisBrand Spotlights 18du 19Fahad Al Hassawi,CEO,duMobily 22Nora Al Shiha Senior Vice President,Corporate Brand&Communications,Mobilystc 25Faisal Almalki,Brand Management GM,stcZain 28Bader Al-Khar