WPVIP：2023年内容营销报告（英文版）（32页）.pdf

1、2|W PV I P.COMContent Matters 2023 RThe content we create connects us as people.Platforms now allow more people to create richer experiences in less time,which fuels the opportunity to deepen those connections.At WordPress VIP,were driven by the goal of enabling those relationships in meaningful way

2、s.From our inaugural Content Matters report last year,we learned 66%of marketers and content creators wanted to produce more content to achieve their goals.With online attention being harder than ever to catchand retaincreating content that connects with your audience is the key to success.That mean

3、s content marketing isnt just a part of the big-picture marketing strategy anymore.All marketing is content marketing.Content matters:to you,to your audience,to your customers,to your executives.However,the world has changed dramatically since our inaugural report and thats why we wanted to learn ev

4、en more about the state of content marketing and the teams that create,publish,and measure every single day.For our Content Matters 2023 Report,we heard from more than 1,500 respondents across a variety of industries and roles.Heres what we learned:Resources:Teams and budgets are still growing despi

5、te economic uncertainty.In fact,58%expect their content budgets to grow in 2023.Strategy:61%are still creating more content,but focus is shifting to quality over quantity.Some are even turning to artificial intelligence(AI)tools to create content and fill gaps in resources.Though we dont have the da

6、ta on this trend(yet),we expect it to grow in popularity over the next year.Analytics:Measuring performance is key to proving the value of content,yet only 46%actually use data to make strategic decisions.Planning:The future of content is bright,but understanding what works is the spark.And thats on