特赞：未来已来，品牌元宇宙内容营销指南（2022）（52页）.pdf

1、A GUIDE FOR BRAND CONTENT MARKETING IN THE METAVERSE?#?清?#Copyright T.All rights reserved.1-1 1-2 1-3CONTENTS SECTION 01?录?凹?SECTION 022-1 2-2?SECTION 033-1 3-2?Interviews?Copyright T.All rights reserved.Copyright T.All rights reserved.?SECTION 01 Copyright T.All rights reserved.1-1?科?织?2022?2025?盛?

2、2021?Facebook?Meta?答?metaverse?婷?metaverse?Neal Stephenson?1992?Snow Crash?AR/VR?技?2D?INTRODUCTION?2ABOUTMETAVERSE*?MIDJOURNEY AI?1-2METAVERSE 101?web?.?塑?ABOUTMETAVERSE?1.?Blockchain?2.?Interactivity?3.?Game?4.?Arti?cial intelligence?5.?Network?6.?Digital Twin?VR?Virtual Real?AR?Augmented Reality?N

3、on-Fungible Token?Virtual Being?Copyright T.All rights reserved.3?刻?释?端?基?秃?XR?Extended Reality?VR?Virtual Reality?AR?Augmented Reality?MR?Mixed Reality?3D?3D?2D?3D?简?3D?端抖?创?AIoT?G/?G/?AI?端?抖?端?盛?CPaaS?秃?6G?-?-?-?Copyright T.All rights reserved.4?浏?再?NIKE?GUCCI?VANS?COCACOLA?Copyright T.All rights

4、reserved.5?Meta-VerseCopyright T.All rights reserved.6?1-3OPPORTUNITIES IN CHINA?ABOUTMETAVERSECopyright T.All rights reserved.72022?8?24?x bilibili?清?端?刻?裂?刻?创?凹?BTL/digital/social?凹?浏?技?campaign?/ROI?浏?15?再?端?get?浪?简?简?浏?浪?凹?找?端?创?Avatar?Copyright T.All rights reserved.8Copyright T.All rights rese

5、rved.?SECTION 022-1MARKETING ECOLOGY IN METAVERSE?ABOUTMETAVERSE?浏?释?创?Copyright T.All rights reserved.10?Travis Scott?1200?塑?10?浏?织?Scott?Fortnite?Cactus Jack Nike Jordan?刻?65?Nerf?刻?75?T?25?端?Copyright T.All rights reserved.11*?MIDJOURNEY AI?务?Copyright T.All rights reserved.12?KOL?KOC?2-2CONTENT&

6、SCENARIOS?ABOUTMETAVERSE?1.0:?浏?2.0:?婷?创?KOL?刻?简?3.0:?Brand-verse?Copyright T.All rights reserved.13Nike?19?Nike?AJ?盛?2021?清?Nike?Roblox?盛?Nikeland?Nike?Nikeland?Roblox?NIKE?Nikeland?+?+?+?+?global?Copyright T.All rights reserved.141.0?-?Nike秃?RTFKT?RTFKT?浏?RTFKT x Nike Dunks Genesis CryptoKicks?AR?