1、CENDYN CENDYN.COMAI and digital marketing:Risks and rewards for hotelsThe AI revolution is here.AI-search is already transformingthe user journey and how guests discover hotels.Usedwisely-hotels can Find customers,encourage Bookings,and Grow business directly.But theres a careful line thatmust be na
2、vigated,to ensure hotel brands are boosted andnot blemished thanks to AI.Conversations are shifting from a future with AI,to thereality of living with AI.And if you zoom straight into AI inthe context of hotel digital marketing,this reality presents amoving picture of risk,reward and opportunity.In
3、terms of opportunity,future hotel guests are ready.Travelers want AI to provide reliable recommendations,teach them about new things,give multiple options,priceshop for them,and be available 24/7.In fact,87%oftravelers want generative AI to provide reliable and specificrecommendations,and 82%desire
4、surprise suggestionsthey wouldnt have considered otherwise.Best place to stay while visiting the Great Barrier ReefAI and digital marketing:Risks and rewards for hotelsCENDYN 2.1.CENDYN AI and digital marketing:Risks and rewards for hotelsAt Cendyn,weve been delving into the power of AI in digital m
5、arketing to ensure the industry ison the front foot of change.We have seen this begin to evolve in two ways.How Generative AI the ChatGPTs of the world is impacting howusers are discovering hotels.How AI and machine learning can drive our campaigns andcampaign performance,to help us marketers get th
6、e level edge.So what do we understand?We see the Search Generative Experience(SGE)in Google using AI to enhance results byproviding the user with a summary.This is now part of the clickless world,whereresults are presented without the need toclick-through to a website.Otherwise knownas Zero-click se
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