1、REPORTComputer on WheelsUnlocking the next chapter in connected servicesCover:3alexd/iStockManagement summaryComputer on WheelsTransformational change in a mature,complex industry is not easy.Between the growing pains of new technology and the inertial pull of old habits,even the best ideas can take
2、 some time to be adopted.Often,as Clayton Christensen noted in The Innovators Dilemma nearly 30 years ago,market leaders fail to make that transition altogether.This research paper co-authored by Connected Vehicle Systems Alliance(COVESA),Geotab,and Roland Berger looks at one such transition that is
3、 still currently in progress:the transformation of the automobile into a platform for services for consumers and fleets.A long time in development,connected services have seemed on the verge of mass adoption for more than a decade,but never quite made it.This study focuses on connected services that
4、 improve driver experience,as well as those that benefit fleet managers using collected data from various sources such as sensors,devices,and user interactions.Direct data monetization,i.e.selling data collected from the customer to third parties,is out of scope.This report draws on the findings of
5、surveys and interviews with industry experts including suppliers,OEMs,advisors,researchers,and dealersto explain why connected services have underperformed since 2015,why industry optimism is growing,and why scaling a profitable business model remains the key challenge.2 Roland Berger|Computer on Wh
6、eelsContents 1 2 3 45The launch that fizzledThe future is almost here 2.1/The technology is much more robust2.2/The capacity to deliver the technology has grown2.3/Customer interest in technology offerings has increased2.4/Consumer acceptance still remains a hurdleThe weakest linksMake it good Getti
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