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EMR Recruitment:2025年营销行业薪资调查与市场趋势报告(英文版)(34页).pdf

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1、EMR Salary Survey&Trend Report20252As we move through 2025,businesses and professionals alike continue to adapt to shifting market conditions.The job market is undergoing a complex transformation.While salaries have largely stagnatedgrowing in real terms by just 2.2%expectations from candidates cont

2、inue to evolve,particularly around flexibility,compensation,and work-life balance.The CIPD reports that 71%of employers offering flexible working say it has improved their ability to attract and retain talent.At EMR,we are seeing a growing disconnect between employers and job seekers.While many comp

3、anies push for increased office attendance,79%of professionals say they would leave if hybrid working were not an option.Likewise,while salary growth remains sluggish,more than a third of professionals are dissatisfied with their pay and are actively exploring new opportunities.Another factor shapin

4、g recruitment in 2025 is the rising cost of employment.With operational costs increasing and changes to employer National Insurance contributions adding further pressure to payroll budgets,we must ask:how will these economic realities affect future hiring decisions?Will employers be more cautious in

5、 offering salary increases or opt instead for fractional,contract-based models to manage headcount more flexibly?These are key questions that will define recruitment strategies over the coming year.The biggest hiring challenge for businesses in 2025 is not just attracting talent but retaining it.Pay

6、,hybrid working,and company culture are now the key deciding factors for professionals looking for their next role.Organisations that fail to align with these priorities will struggle to attract and keep top-tier talent.Tom Brockton Managing Directortom.brocktonemr.co.uk020 7850 6139|020 7850 6200Na

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根据《EMR Salary Survey & Trend Report》内容,以下为全文主要内容概括: 1. **薪资增长缓慢**:2025年薪资增长仅2.2%,但求职者期望不断提高,尤其是对灵活工作、薪酬和工作与生活平衡方面。 2. **灵活工作模式受欢迎**:79%的求职者表示,如果没有混合工作模式,他们将离职。 3. **招聘挑战**:2025年最大的招聘挑战是吸引和留住人才,薪酬、混合工作和公司文化是关键因素。 4. **行业趋势**: - **营销和数字领域**:AI和自动化影响,但未如预期那样大;对通用技能的需求增加。 - **专业服务**:工资停滞,AI和数字化转型是重点。 - **技术**:薪资停滞,招聘缓慢,对AI相关角色的需求增加。 - **B2C和消费者**:社交媒体、UGC和内容电商兴起;订阅模式和个性化体验受欢迎。 - **通信**:薪资稳定,对内部沟通和品牌故事讲述的需求增加。 - **慈善和非营利组织**:工资增长有限,对数字技能的需求增加。 - **教育**:薪资稳定,对数字营销技能的需求增加。 - **金融服务**:AI和个性化趋势,对数据分析和客户体验的关注增加。 5. **合同招聘**:合同招聘继续作为组织应对预算紧张、市场不确定性和灵活工作计划的关键人才战略。
涨薪还是冻结?" 人才争夺战如何展开?" "AI浪潮下,营销人才如何转型?"
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