1、Consumer perceptions and awareness of regenerative farming In-BriefWith climate anxiety and the collapse of biodiversity weighing heavily on consumers,regenerative farming brands hold extraordinary potential.They have the power to alleviate a myriad of problems.These brands support pollinators,slash
2、 plastic pollution,and cut carbon emissions.They also support local farmers with sustainable solutions and offer a wide range of nutrition As this research uncovers,a widespread lack of awareness is costing brands dearly.It prevents would-be consumers from placing the products in their baskets and t
3、alking about them with others-one of the most effective forms of marketing.The perception of higher prices is another block.A third of consumers refuse to pay extra for regenerative products.But there are strategic ways around this,which this report explores.Most consumers may not fully understand r
4、egenerative farming,but there is clear curiosity.Seven in ten people who havent heard of it want to know more,and those who are informed are far more likely to buy.This signals a strong opportunity for brands to engage,educate and drive meaningful behaviour change.Consumers are far more likely to tr
5、ust regenerative products when they are endorsed by major retailers or well-known brands.Familiarity matters,and premium supermarkets already have an edge.Brands that can build visibility and credibility in these spaces are well-placed to unlock demand.Consumer Horizon:Regenerative farmingMay 20252C
6、onsumers are ready to learnThe power of trust and familiarityThe majority of consumers believe regenerative farming will grow in importance.Many are is fair.For brands and retailers,there is a real opportunity to lead this movement and make regenerative options part of everyday shopping.At the heart
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