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Savanta:2025年Q1英国杂货零售市场洞察报告:影响健康饮食与健康购物的关键趋势(中译版)(29页).pdf

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1、Q1|2025 ReportGrocery EyeKey trends influencing healthy eating and healthy shopping10 year Make Better DecisionsJulie VigneSenior Research Director,BrandsIntroductionThe Grocery Eye has been running since 2014,surveying a nationally representative sample of 500 UK shoppers each quarter to provide yo

2、u with a snapshot of todays consumers.Over the course of the year,the report covers grocery shopping behaviour with a focus on 4 key topics:healthy eating,catering for special diets,sustainability,shopping missions and occasions.Grocery Eye reports aim to understand audiences and explain todays beha

3、viours to better anticipate tomorrows.Welcome to our quarterly Grocery Eye report.Over the past 10 years,our understanding of healthy eating and healthy lifestyles has evolved,with brands expected to adapt in line with consumers shifting attitudes and behaviours.From a one-size-fits-all approach a d

4、ecade ago,consumers are now empowered to make informed decisions about what is right for their physical and mental health.But what does this move towards individualised health mean for brands and retailers?Consumers are looking for brands that help them on their health journeys.To meet these needs,b

5、rands need a detailed understanding of the current attitudes,beliefs and priorities that are driving changing behaviour.In this report,we focus on ever-changing health trends and how they affect retailers and brands,including:What does health mean for consumers?What are the current trends in healthy

6、 eating?What opportunities exist for manufacturers and brands?From behaviour and product demand to engagement and personalisation,this report highlights the direction of travel when it comes to healthy eating and brands must keep up ifthey wish to remain competitive.Savanta Grocery EyeQ1 03040501 Co

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本文主要分析了影响健康饮食和购物趋势的五大关键因素。报告指出,消费者对健康的理解更加全面,注重身心健康的平衡,并趋向于个性化饮食选择。 1. 健康观念变化:新冠疫情使消费者更加关注个人健康,意识到健康的多维度(身心)重要性。 - 核心数据:认为更不健康的消费者比例从2016年的31%上升至2025年的37%。 2. 健康饮食趋势:消费者采取更加平衡和适度的饮食方式,减少糖、盐、脂肪的摄入。 - 核心数据:42%的消费者认为减少糖摄入是建立健康饮食的重要步骤。 3. 个性化健康:特殊饮食逐渐普及,消费者寻求符合个人需求和价值观的饮食解决方案。 - 核心数据:42%的家庭至少遵循一种特殊饮食。 4. 年轻消费者影响:Gen Z和Millennials关注蛋白质、维生素和矿物质含量,推动健康饮食的现代标准。 - 核心数据:63%的Gen Z家庭遵循多种饮食。 5. 品牌应对策略:品牌应提供清晰、可靠的信息,注重平衡和个性化,满足消费者对健康饮食的追求。 综上,消费者健康观念的转变和个性化需求推动健康饮食趋势的发展,品牌需适应这些变化以保持竞争力。
"健康饮食新趋势是什么?" "如何个性化你的健康饮食?" "Gen Z和Millennials如何改变健康观念?"
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