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英国精酿啤酒商协会(SIBA):2024年英国独立啤酒产业研究报告:聚焦精酿啤酒(英文版)(68页).pdf

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1、THE SIBA INDEPENDENT BEER REPORT 2024 THE UKS CRAFT BREWING SECTOR IN FOCUSin association withTHE SIBA INDEPENDENT BEER REPORT 2024 Welcome to the 2024 SIBA Independent Beer Report,the first under our revised name The Society of Independent Brewers&Associates.My thanks to all those who made the repo

2、rt possible,especially the SIBA members whose data forms the bedrock of what is to follow.The report is a fascinating insight into the workings of our much-loved sector and will be of use whether you brew or sell beer,write about it,supply to the sector or,in SIBAs case,lobby on its behalf for posit

3、ive reform.Demand strong Demand for local,independently brewed beer in the UK is strong,with SIBA members reporting production volumes up+14%,meaning they have finally overtaken 2019 volumes again as drinkers desire to support our sector continues.Rumours of the demise of cask beer seem greatly exag

4、gerated with small brewer cask volumes showing+10%year-on-year growth.With global brewers walking away from cask it will be SIBA members collective action that enables it to survive and thrive over the coming years.Whilst Carlsbergs brewery closure programme is a huge blow for those directly affecte

5、d,it creates an opportunity for our members to satisfy local demand.Short to medium term profitability a challenge In the short term,making profit from that increased demand for beer remains a challenge,as it does for the rest of hospitality sector.High input cost increases cant always be passed on

6、to customers,which puts pressure on margins already squeezed by ruinously high rates of taxation,utility cost increases etc.The parlous state of a key market,the Great British pub,is a concern for everyone in brewing,with closures continuing and cash tight,the temptation to take the global brewers d

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根据报告的内容,本文主要概括了2024年英国独立啤酒报告的主要内容,包括以下关键点: 1. 2023年,SIBA成员的啤酒产量增长了14%,超过了2019年的水平,显示出对本地独立啤酒的需求强劲。 2. 2023年英国整体啤酒销量下降了1.8%,其中,非贸易啤酒销量下降2.8%,贸易啤酒销量下降0.4%。 3. 2023年,英国酒吧数量减少了1.2%,800多家酒吧倒闭,43%的消费者因生活成本危机减少了去酒吧的次数。 4. SIBA成员通过直接渠道销售啤酒的比例保持在27%,但自有酒吧的比例增加了3%至27%。 5. 2023年,SIBA成员中有17%出口啤酒,但出口量仅占总产量的1%。 6. 2023年,SIBA会员数略有下降至680家,占英国啤酒市场的37.5%。 7. 2023年,SIBA成员中有43%表示“生存”是首要任务,较去年的63%下降了20%。 8. 93%的SIBA成员认为SIBA会员资格有价值或非常有价值,90%的成员会推荐SIBA会员资格给其他酿酒商。
英国手工啤酒市场2024年展望 手工啤酒类别的发展趋势 手工啤酒消费者的动机分析
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