1、Plant-BasedFoodThe Future ofEdamame+28%Unprocessed+12%Lean Proteins+24%Plant Meat-20%Ultra-Processed+41%Beyond Meat-34%Predicting the future of plant-based foods(before anybody else)In the fall of 2023,Whole Foods published its much-anticipated Top 10 Food Trends for 2024.#3 on the list was”Putting
2、the Plant Back in Plant-Based”.Whole Foods was predicting that vegetables-the OGs of plant cuisine-would make a BIG comeback.This prediction swept across the food-sphere.The revival of the humble vegetable dominated newsfeeds and publications across the industry.It was relatively big news.But not NE
3、W news.At least,not for Black Swan Data.Because we predicted the resurgence of vegetable-based meals almost 12 months earlier.Our AI-powered data had identified the decline in fake meats and the growth of plants in late 2022 by analyzing what consumers were talking about online.PART TWO Plant Protei
4、nsPART ONEThe Decline of Plant-MeatPART THREEPlant-Powered FlavorsIn this report,we will analyze three key drivers of future growth in the plant-based food category,related to diet choices,protein and flavor.We are Black Swan DataThe insights inside this reportdo notcomefrom surveys orfocus groups.T
5、here are no questions asked.Nor any prompted,subjective sources.Our technology applies AI and predictiveanalytics to millions of social and online datapoints.This enables brands to identify emerging trendsand anticipate futureconsumerneeds with 89%accuracy.Its innovation down to a science.A differen
6、t approachThis report was created using our consumer intelligence platform.Game-changing capabilities Insight and innovation teams love using this data as it helps them make better decisions along the NPD process-from identifying the emerging growth spaces to optimizing on-pack claims.And all at a f
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