凯捷：2025食品杂货行业趋势：门店技术转型助力降本增效与体验升级研究报告（英文版）（12页）.pdf

1、Grocery trends:Transforming the storeHow grocers and mass merchants can embrace in-store technology to lower costs,improve margins,and enhance the experienceIts a digital world,even in the physical store.How can retailers embrace in-store technology to lower costs,improve margins,and enhance the exp

2、erience?2Transforming the storeIntroductionOur latest consumer research signals a warning for traditional retailers:in-store engagement is declining,with only 60%of consumers reporting significant interaction with physical storesdown from 66%in November 2023.Meanwhile,online shopping continues to ri

3、se,with 46%of consumers making digital purchases in November 2024,up from 36%the previous year.Do these numbers mean shoppers are abandoning brick-and-mortar retail?Not necessarily.Instead,it highlights the need for retailers to rethink and redesign the in-store experience to better align with evolv

4、ing grocery industry trends and consumer preferences.In todays digital age,theres no such thing as“just a store.”Modern retail spaces are evolvingfrom simple places to shop,to destinations for product discovery,personalized experiences,and value-added services.And yet,many stores lack the digital co

5、mponents they need to deliver on consumers rising expectations and evolving preferences.This is especially true of the grocery and mass merchandise categories,where organizations have made substantial investments in digital solutions,but few technologies play a meaningful role in the store experienc

6、e.To stay competitive in 2025 and beyond,retailersespecially in the grocery and mass merch categoriesneed to recognize that its a digital world,even in a physical store.In this article,we explore how grocers can rethink their approach to in-store technology,leveraging new and advanced digital soluti