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YouGov:2025年香港杂货店排名报告:消费者行为与偏好洞察(中译版)(14页).pdf

上传人: Kell****reet 编号:619134 2025-03-25 14页 5.35MB

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1、Hong Kong grocery store rankings 2025Discover the top-ranking grocery stores in the Hong Kong based on consumer scores of consideration,quality and value./Research RealityH O N G K O N G2Contents0102ForewordConsideration rankings03Value&quality rankings 0405Sole grocery shopper rankingsMethodologyHo

2、ng Kong grocery store rankings 20253Get in touchExplore our solutionsRun a surveyForewordIn todays challenging economic climate,where rising living costs continue to put pressure on household budgets,consumers are making more considered choices about where they shop.Grocery stores are at the heart o

3、f this daily decision-making,balancing affordability,quality,and service to meet evolving customer expectations.This report unveils the latest rankings of the top grocery stores,offering valuable insights into how retailers are performing in a landscape shaped by inflation,shifting shopping habits,a

4、nd the increasing demand for value.”Philippe ChanGeneral Manager,YouGov Hong KongHong Kong grocery store rankings 2025https:/ 4Hong Kong grocery store rankings 2025Consideration rankings02RankGrocery storeConsideration(%)1Wellcome50.42PARKnSHOP45.63759 Store27.64AEON23.75DS Groceries22.96Best Mart 3

5、6022.57Yata19.38DON DON DONKI19.29Fusion by PARKnSHOP15.610Taste14.25Top ranked grocery stores based on considerationYouGov BrandIndex HK(01/02/2024-31/01/2025).Nat rep.n6,100.To qualify as top ranked,brands have held tracked scores for at least 6 months(183 days).Question:When you are in the market

6、 next to purchase products,from which of the following would you consider buying?Hong Kong grocery store rankings 20256Grocery storeConsideration(%)Wellcome52.7PARKnSHOP46.9759 Store26.6DS Groceries22.9AEON22.2Best Mart 36021.1Yata19.0DON DON DONKI18.2Fusion by PARKnSHOP15.8Taste14.4Hong Kong grocer

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本文介绍了2025年香港超市排名情况。根据YouGov BrandIndex的调查数据,消费者在购买产品时会考虑超市的考虑因素、价值和质量。排名前几的超市包括:1) Wellcome,考虑因素得分50.4%;2) PARKnSHOP,考虑因素得分45.6%;3) 759 Store,考虑因素得分27.6%;4) AEON,考虑因素得分23.7%;5) DS Groceries,考虑因素得分22.9%。在价值方面,Wellcome得分28.9%,PARKnSHOP得分24.7%,759 Store得分24.0%,DS Groceries得分21.5%。在质量方面,Yata得分22.9%,Sogo得分22.4%,CitySuper得分20.7%,Wellcome得分19.6%,PARKnSHOP得分18.7%。此外,针对独自购物的消费者,排名前三的超市是:1) Wellcome,考虑因素得分48.8%;2) PARKnSHOP,考虑因素得分42.1%;3) 759 Store,考虑因素得分25.2%。本文还提到了不同年龄段消费者对超市品牌的考虑因素、价值和质量的评分。最后,文章强调了YouGov BrandIndex提供的品牌跟踪解决方案,可以帮助企业深入了解品牌健康状况和竞争对手的表现。
消费者如何选择?" "通胀、购物习惯变迁下,香港超市如何应对?" 谁更具竞争力?"
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