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YouGov:2025年泰国杂货店排名报告:消费者行为与偏好洞察(中译版)(15页).pdf

上传人: Kell****reet 编号:618512 2025-03-20 15页 5.88MB

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1、Thailand grocery store rankings 2025Discover the top-ranking grocery stores in the Thailand based on consumer scores of consideration,quality and value./Research RealityT H A I L A N D2Contents0102ForewordConsideration rankings03Value&quality rankings 0405Sole grocery shopper rankingsMethodologyThai

2、land grocery store rankings 20253Get in touchExplore our solutionsRun a surveyForewordIn todays challenging economic climate,where rising living costs continue to put pressure on household budgets,consumers are making more considered choices about where they shop.Grocery stores are at the heart of t

3、his daily decision-making,balancing affordability,quality,and service to meet evolving customer expectations.This report unveils the latest rankings of the top grocery stores,offering valuable insights into how retailers are performing in a landscape shaped by inflation,shifting shopping habits,and

4、the increasing demand for value.”Siriporn KittichutchawarlGeneral Manager,YouGov ThailandThailand grocery store rankings 2025https:/ 4Thailand grocery store rankings 2025Consideration rankings02RankGrocery storeConsideration(%)17-Eleven64.22Lotuss46.23Big C45.14Makro43.85Lotuss go fresh28.26Mini Big

5、 C25.87Big C Market23.58Tops23.09CP Fresh Mart15.710Tops Daily14.65Top ranked grocery stores based on considerationYouGov BrandIndex TH(01/02/2024-31/01/2025).Nat rep.n3,700.To qualify as top ranked,brands have held tracked scores for at least 6 months(183 days).Question:When you are in the market n

6、ext to make a purchase,from which of the following would you consider purchasing?Thailand grocery store rankings 2025Consideration rankings Value and quality rankingsSole grocery shopper rankings6Grocery storeConsideration(%)7-Eleven64.4Big C46.3Lotuss45.5Makro43.6Mini Big C28.3Lotuss go fresh26.7Bi

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本文介绍了2025年泰国超市排名报告,基于消费者对考虑、质量和价值的评分,揭示了排名前位的超市品牌。7-Eleven以64.2%的考虑得分位居榜首,Big C和Lotus's分别以45.1%和46.2%的考虑得分紧随其后。在价值与质量排名中,7-Eleven同样领先,以47.6%的净价值得分和53.7%的净质量得分成为佼佼者。针对独自购物的消费者,7-Eleven、Lotus's和Big C分别以63.1%、49.7%和44.4%的考虑得分排名前三。此外,文章还通过YouGov BrandIndex提供了关于品牌表现和改善的深入分析,并强调了跟踪品牌表现的重要性。
"泰国哪家超市最受欢迎?" "消费者如何评价泰国超市的性价比?" "泰国独居消费者最常光顾的超市是哪家?"
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