Momentum：2025年趋势之书：十大消费趋势及品牌应对策略（中译版）（24页）.pdf

1、COPYRIGHT MOMENTUM WORLDWIDE 2025.ALL RIGHTS RESERVED.THIS DOCUMENT,AND ITS CONTENTS,ARE THE PROPERTY OF AND CONFIDENTIALTO MOMENTUM WORLDWIDE AND MAY NOT BE REPRODUCED OR TRANSMITTED WITHOUT THE WRITTEN PERMISSION OF MOMENTUM WORLDWIDELittle Book of Trends.2025 EditionLooking back,2025 used to feel

2、 like something way off in the distance,a year that marketers,statisticians and scientists were constantly forecasting toward.And now,just like that,the year is finally here.Throughout 2024 we spent time reviewing patterns,topics and trends in both consumer behavior and data.We started to notice som

3、ething very special emergea pivot away from the underlying theme of“reset”and a larger focus on reinvention,connection and revitalization.In 2025 consumers are looking to community and connection to help them move forward positively and that brands were looking to do the same.Youll notice that our 2

4、025 Little Book of Trends focuses much more on how brands are responding to this current consumer need.Brands are reinventing their events,messaging,and experiences to build deeper connections with their audiences and foster a sense of community.This trend reflects a powerful shiftbrands arent just

5、marketing to consumers;they are embedding themselves into what truly matters.As we enter 2025 we hope that youll be motivated by this years set of trends and that youll see there is so much learning and living to do.Were so excited to have you turn the page and be inspired.Be well and stay curious.2

6、025is Here.A Year of Reinvention and Connection MOMENTUM WORLDWIDE2LITTLE BOOK OF TRENDS2025 EDITIONOur top 10 trends also filter into several microtrends that weve been tracking over the last six years:The desire to improve ones own well-being.Consumer movement to transform their present toward mor