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星巴克Starbucks Corp. (SBUX) 2024财年年度报告(中译版)(109页).pdf

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1、Starbucks Fiscal 2024 Annual Report 2025 STARBUCKS CORPORATIONUNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington,DC 20549_Form10-K_?ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)OF THE SECURITIES EXCHANGE ACT OF 1934For the Fiscal Year EndedSeptember29,2024or?TRANSITION REPORT PURSUANT TO SE

2、CTION 13 OR 15(d)OF THE SECURITIES EXCHANGE ACT OF 1934For the transition period from to .Commission File Number:000-20322_Starbucks Corporation(Exact Name of Registrant as Specified in its Charter)_Washington91-1325671(State of Incorporation)(IRS Employer ID)_2401 Utah Avenue South,Seattle,Washingt

3、on98134(206)447-1575(Address of principal executive office,zip code,telephone number)Securities Registered Pursuant to Section12(b)of the Act:Title of Each ClassTrading SymbolName of Each Exchange on Which RegisteredCommon Stock,$0.001 par value per shareSBUXNasdaq Global Select MarketSecurities Reg

4、istered Pursuant to Section12(g)of the Act:None_Indicate by check mark if the registrant is a well-known seasoned issuer,as defined in Rule405 of the Securities Act.Yes?No?Indicate by check mark if the registrant is not required to file reports pursuant to Section13 or Section15(d)of the Act.Yes?No?

5、Indicate by check mark whether the registrant:(1)has filed all reports required to be filed by Section13 or 15(d)of the Securities ExchangeActof1934 during the preceding 12months(or for such shorter period that the registrant was required to file such reports),and(2)has been subject to such filing r

6、equirements for the past 90days.Yes?No?Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule405 of RegulationS-T(232.405 of this chapter)during the preceding 12months(or for such shorter period that the regist

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本文是星巴克2024财年年度报告,主要内容包括: 1. 星巴克是全球领先的咖啡品牌,拥有361,000名员工,在87个市场运营。 2. 2024财年,星巴克总收入为32.5亿美元,净利润为4.9亿美元。 3. 星巴克面临多种风险,包括品牌价值、市场策略、全球业务运营、供应链、宏观经济条件以及人力资源等。 4. 星巴克致力于提供高质量咖啡,通过控制咖啡采购、烘焙和包装过程,确保咖啡品质。 5. 星巴克通过公司运营店和授权店销售咖啡,同时通过与雀巢的全球咖啡联盟销售包装咖啡产品。 6. 星巴克面临来自咖啡零售店和其他餐饮业的激烈竞争。 7. 星巴克拥有众多商标、版权和专利,保护其品牌和产品。 8. 星巴克业务受季节性影响,第二财季通常收入和利润较低。 9. 星巴克在北美市场表现强劲,但国际市场表现参差不齐。 10. 星巴克面临咖啡豆价格上涨和供应链中断的风险。
星巴克如何维护品牌价值? 星巴克如何应对全球业务风险? 星巴克如何管理供应链风险?
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