Harris Poll：2023年汽车技术预测报告：对各种新兴汽车技术的深度评估（英文版）（18页）.pdf

1、Harris Insights&Analytics,A Stagwell LLC Company 2022Greg Paratore,Senior ConsultantGregory.PHarris Insights&Analytics,A Stagwell LLC Company 2023Harris Poll AutoTECHCAST2023Executive Summary2Harris Insights&Analytics,A Stagwell LLC Company 20232023 Harris Poll AutoTECHCASTMethodologyHarris Poll Aut

2、oTECHCAST is an annual multi-client study platform to collect and analyze consumer insights on advanced automotive technologies and features.The 2023 full study includes 40 technologies.STUDY DETAILS10,421 US Consumers30 Minutes(average survey length)In order to qualify for the survey,respondents me

3、t the following criteria:US residentAges 18-80 years oldHave a valid drivers licenseHave at least one household vehicleThe vehicle is among the pre-determined list of North American models with model year of 2017 or newerMust be at least 50%involved in the decision to buy the next vehicleIntends to

4、purchase or lease a new vehicle in the futureData collected between April 3,2023 and May 10,2023.Data weighted by demographics and a propensity score to ensure that respondents are representative of the total in-market vehicle buying population.Standard set of metrics on each of the 40 techs,plus cu

5、stomized“deep dive”questions specific to the individual techs to provide info on preferred functionality,reasons for interest/non-interest,etc.3Harris Insights&Analytics,A Stagwell LLC Company 20232023 Harris Poll AutoTECHCASTDeep Dive SectionsSTUDY DETAILSWhat AutoTECHCAST CoversAutomotive manufact

6、urers and suppliers need to innovate and differentiate to capture new business and build brand equity.Selecting and integrating the right advanced technologiesthose that drive business performance,product differentiation and customer loyaltyis essential.The annual Harris Poll US AutoTECHCAST(ATC)ref