1、LEADERSHIP TRANSITION GUIDECONTENTS 1 Introduction 2 Leadership Change Is Inevitable 3 Search And Selection 7 The Announcement/The Day Of The Rollout 9 Introducing The New Superintendent To All Stakeholders15 Introducing The New Superintendents Ideas17 The Internal Audience18 Conclusion19 Appendix A
2、:Superintendent Search News Releases Appendix B:Superintendent Finalists News Releases Appendix C:Superintendent Selected News Releases28 Writer And ContributorsTransition in school district leadership is inevitable.INTRODUCTIONTransition in school district leadership is inevitable.The good news?Fro
3、m a communications point of view,naming a new superintendent is an opportunity to build goodwill and community partnerships.It can be a fresh start.It can be time to engage students,parents,and educators with new and exciting ideas about student achievement and stakeholder collaboration.The not-so-g
4、ood news?A shift in school leadership can be highly sensitive.It can spark unwanted news coverage.Negative stories about a superintendents departure can impact the districts image and make the search for a new leader much more difficult.However,by embracing transparency and utilizing tried-and-true
5、strategies,the communications team can position its district and a new superintendent for success.Over the past few months,weve talked with several school communicators about their own recent changes in district leadership.They have generously shared best practices and lessons learned.We will share
6、their experiences and thoughts on a variety of topics,including:The importance of a close relationship between board leadership and the communications team;The role of the communications department in the search and selection process;Maximizing positive coverage of“the announcement”;Embracing the ne