DHL：2024全球在线购物者趋势报告（中译版）（18页）.pdf

1、Why do online shoppers really abandon their baskets?E-Commerce Trends Report2|E-Commerce Trends Report Using these results,weve created a series of reports that explore how shoppers are browsing and buying online providing you with valuable insight into online shopper behavior around the world.In th

2、is report,we explore the trends that are shaping todays e-commerce landscape.From social media shopping habits to the impact of delivery options on purchase decisions,youll discover whats important to shoppers when buying online.Equipped with the findings in this report,we hope you feel empowered to

3、 create a great online experience for your existing and potential customers.How the world shops onlineTo help your business understand what consumers want from online retailers in 2024,weve surveyed 12,000 shoppers across 24 countries.AustriaPolandUSAUAECzech RepublicSpainArgentinaAustraliaFranceSwe

4、denBrazilChinaGermanyTurkeyNigeriaIndiaItalyUKSouth AfricaMalaysiaNetherlandsCanadaMoroccoThailand2024 Online Shopper Trends Respondents were required to have made at least one purchase online within the three months before the survey.The countries chosen for this survey represent some of the most a

5、ctive e-commerce markets across the globe.Please note,that where percentages within this report dont equal 100%this is due to particular questions having multiple choice options.While regional data is provided,it does not reach a level of statistical significance to make definitive statements about

6、specific regions or globally.Figures are correct at time of publishing.But how do you overcome this challenge when there is no such thing as truly free delivery?Consider incorporating delivery charges into the cost of your products 46%of shoppers would prefer to pay for delivery this way.In Europe,s