1、Insights on PurchaseDecision Power(2024)TengYi Research Institute（Yiche Research Institute）Desire for New Power is Strong:Time to LowerConsumption TaxAuthorsDirector/Chief AIndustry AIndustry ALijun ZhouYing GaoBenya ShiVisual DQiang ZhangWhile Chinas car market grew vigorously over the past two doz
2、en years or so,small displacement low value-add products primarily powered by 1.5L or 1.6L engines dominated sales but did not contribute greatly to corporate profitability.Products that are more powerful have always been niche in China,unlike the popularity of gas guzzlers that dominate the market
3、in America.Is it possible at all that sales of more powerful products and the segments that they represent will ever take off?Can carmakers reshape their profitability structure and cultivate highly profitable business footprint through more powerful products?To help carmakers better excavate sellin
4、g points related to power,TYRI(YRI)has come up with this report.But TYRI(YRI)does not have the expertise on the research of power technologies,only experience in user research and insights.Based on this experience,this report focuses on user desire for power rather than critique into specific power
5、technologies to provide Yiche customers including OEMs and dealers an independent and differentiated third-party reference material;Based on user perspectives and mainstream segmentation methods,TYRI(YRI)defines desire for power as buyer preference on vehicle ability to provide instantaneous and con
6、tinuous strong power during start,acceleration,take over,hill climb and breakaway scenarios;The data presented in this report is mainly based on TYRI(YRI)online research with over 50,000 samples in the first three quarters of 2024,and also references on Yiche big data as well as TYRI(YRI)offline res
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