1、2025 US F&B trends reportConsumer trends for grocery brands and retailersIntroductionAs we focus on strategy for 2025,how have US grocery shoppers habits and behaviors changed?This report looks at several years of data to answer the question.Its designed to help F&B brands and retailers with their p
2、lanning,providing essential insight for things like positioning and messaging,pricing and promotions,and new product development.The data delves into changing tastes and priorities,category trends,consumption patterns,and purchase drivers.In particular,we look at how data points have fluctuated in t
3、he years post-Covid to understand what trends were influenced by the pandemic,and which ones are here to stay.SampleThe data in this report comes from a survey of 2,000 nationally representative working-age US consumers conducted on the Attest platform in August 2024.It is benchmarked against compar
4、able surveys from 2021,2022 and 2023.Online grocery shopping is on the rebound The pandemic saw the popularity of online grocery shopping spike.In 2021,67.5%of Americans were doing at least some of their shopping online.But whats happened since then?Our data shows there was a big return to stores in
5、 2022,with a lesser 49.4%ordering online.Today,online grocery shopping is trending upwards again,with 62.2%of consumers buying at least part of their groceries online.More specifically,we see a-12.6 percentage point decrease in the number of die-hard in-store shoppers(to 38.0%).This indicates that s
6、ales channels are becoming more diversified.Where US consumers shop for food Extra insightMore than 58%of consumers believe the best grocery deals are offered in-store(an increase of+3.4 pp on last year)a perception retailers should work to change.In store onlyMostly in storeEven split betweenin sto
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