CohnReznick：2024年电商品牌规模化增长战略报告（中译版）（17页）.pdf

1、Custom content for CohnReznick by studioIDGrowth Strategies for E-Commerce BrandsACHIEVING SCALE:While many brands can achieve impressive momentum by focusing solely on e-commerce,they often hit a growth ceiling that demands new strategies.As such,exploring the expansion to wholesale and brick-and-m

2、ortar distribution channels is the logical next step that brings obvious benefits.However,expanding into these new channels also presents a host of challenges,including new operating models,more complex inventory management,and cost containment.Additionally,companies face the complexities of merging

3、 their digital and physical operations,as well as the need to seamlessly manage customer interactions and satisfaction across all channels.In this playbook,professionals from CohnReznick will share their expertise and explore how brands can navigate these challenges,achieve scale while improving pro

4、fitability,and position themselves for future growth,investment,and a potential exit.2Expanding from a pure e-commerce model to include wholesale and brick-and-mortar channels offers numerous advantages.“Achieving true growth means moving beyond your initial success,going national or global,and incr

5、easing revenues and profitability,”notes Stephen Wyss,Partner,Consumer Industry Leader at CohnReznick.“This attracts potential investment,allowing companies to recoup,profit,and reinvest to realize their vision.”Moving into retail and forming wholesale partnerships allows brands to leverage establis

6、hed marketing power,secure larger potential revenue streams,and create immersive customer experiences essential for tactile products like beauty and apparel.According to a recent NuOrder survey report,“Nearly 60%of respondents said retailers help in marketing a brand,followed by 56%who said larger o