1、ChinaFromto the WorldDiscover the preferences and motivations of 14,138 students from China looking to study at universities overseas A report on the QS International Student Survey 20242From China to the World3Key findingsfrom the 14,138 Chinese students interested in studying abroadThe US is 14%le
2、ss popular among Chinese students than the global average.62%of respondents said that safety was their biggest worry when considering studying in a different country,followed by the cost of living.Over two thirds of Chinese students said that a consideration when choosing a course was that it improv
3、es their employment prospects.43%said AI is affecting their career choices.WeChat and Weibo are important channels to Chinese students,and far more popular than WhatsApp.55%of students said environmental sustainability was very or extremely important to them,but the global average was 72%.The UK,Hon
4、g Kong SAR and Australia are the top destinationsSafety is the biggest worry for Chinese studentsGraduate outcomes are a top priorityAI is affecting Chinese student decision-makingLocal social media is crucialSustainability is important to the majority of Chinese studentsRecommendations Promote grad
5、uate employability in your marketing materials.Chinese students place more emphasis on graduate outcomes than students from other countries leverage this to your advantage by evidencing strong performance compared to your peers.Universities have a distinct opportunity to use Chinese-centric social m
6、edia to deliver tailored marketing messages.Weibo and WeChat are opportunities for universities to deliver marketing messages that are tailored to the Chinese market.Show your institutions positive environmental sustainability impact by promoting the results and outcomes of your sustainability resea
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