1、2025CAREER OUTLOOK:CONTENT AND MARKETINGPROFESSIONALSNew research looks at industry layoffs,AIs disruptiveimpact,“phantom jobs,”return-to-office mandates and how all of these factors impact marketing careers and compensation.2025 CAREER OUTLOOK:CONTENT AND MARKETING PROFESSIONALS2AN INDUSTRY IN RAPI
2、D TRANSITIONAs AI and economic headwinds reshape marketing,careers in the industry are undergoing profound changes.Even four years after the Great Disruption,marketing jobs and careers are still unsettled.One in three marketers told us their organization laid off marketers in the past year.Is AI to
3、blame?The majority of marketers we surveyed said no:Just 3%of marketers said their team has replaced employees with AI tools.Yet AI has had a profound impact:Nearly one in four(23%)said their marketing team has had to shift job requirements to adapt to gen AIs influence.And our research has detected
4、 signs that the true impact has yet to be felt:Some marketers we surveyed expressed doubts that the size of their marketing team would rebound,given AIs potential to streamline workflows and make marketing more efficient.One marketer explained,“Due to layoffs on our team,weve begun to leverage AI fo
5、r efficiency.”Another shared,“We use AI to repurpose content in light of layoffs and less staff.”Despite high layoff rates among companies in our survey,most marketers who were laid off in the last two years report finding a job within six months.On average it took marketers three months to find a n
6、ew job certainly slower than the hot talent market of a few years ago,but not as long as online discussions might lead you to believe.One marketer posting on Reddit explained,“I usually give myself 4-6 months for a job search,as sometimes it can take 2-4 weeks to even hear back from a single company
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