1、October 2024Retail PracticeA growth arena:State of grocery retail 2024 Middle East and North Africa Grocery retailers across the Middle East and North Africa have weathered postpandemic headwinds.Nine trends shaping the sector point the way to new growth.by Damian Hattingh,Daniel Lubli,and Gokmen Ci
2、gerwith Oumaima Ayad ForewordThe grocery sector in the Middle East and North Africa(MENA)region has demonstrated remarkable resilience over the past year.Despite global economic headwinds,new store openings have accelerated,and discounters are enjoying significant growth in most markets.Online groce
3、ry sales are growing,too,and the online business-to-business(eB2B)market is attracting new entrants.While consumers remain cost-conscious,many are increasingly willing to spend on premium and quality products.At the same time,the economic uncertainty that has gripped global markets in recent years h
4、as not gone away.In common with their peers around the world,grocers costs and margins in the MENA region are under pressure due to volatile inflation and other macroeconomic headwinds.Nevertheless,our 2024 State of Grocery research in MENA leaves us hopeful for the sectors future.Our research looke
5、d at the markets exposure to global trends and explored its unique aspects in four countries.We found a dynamic and shifting ecosystem in which technology is advancing fast and new opportunities are opening up.The potential spans growing online and discounter formats,innovative consumer offerings,an
6、d emerging frontiers such as retail media.Damian HattinghDaniel LubliGokmen Cigerwith Oumaima AyadAbout QuantumBlack,AI by McKinseyQuantumBlack,McKinseys AI arm,helps companies transform using the power of technology,technical expertise,and industry experts.With thousands of practitioners at Quantum
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