Intershop：2024年B2B电商趋势报告：预见美丽新世界（中译版）（22页）.pdf

1、THIS IS AN INTERACTIVE WHITEPAPER!BEST EXPERIENCED WITH ACROBAT READERB2B e-commerce in 2024:A brave new worldDIGITAL TRENDS REPORT1/2220 min readDIGITAL TRENDS REPORT2/22Introduction.31 Predictive commerce.62 AI-driven self-service portals.93 Digital immune system.124 Composable commerce .145 Susta

2、inability in B2B e-commerce .166 Cooperative commerce .187 Autonomous commerce .20The global economy has been shaking and shifting uneasily during the last four years.Too many things have happened too fast:we had a global pandemic,a massive logistics crisis,a spike in the price of gas and fuel deriv

3、ed from an ongoing war,and the post-Covid backlash that plummeted the stocks of multiple tech companies forcing mass layoffs all over the world.Just to mention a few.But also,these years have produced many good and significant changes:a massive acceleration towards digital solutions in all aspects o

4、f our lives,the first practical appli-cations of AI for daily use,a renowned and more focused interest in sustainability,and generally speaking,a behav-ioral change in the way humans buy and sell the very heart of our existence as a species that will be instru-mental for a sustainable future for man

5、kind.We are trying to say that the Covid crisis did change our world a lot.For example,according to a survey done by the International Trade Administration,part of the Depart-ment of Commerce of the USA,over 90%of B2B compa-nies worldwide have now shifted to a virtual sales model.This represents a m

6、assive shift that standardizes e-com-merce as the usual way to do business.And 2024 might very well be the first year of this brave new world,a world where AI is a daily occurrence,where predictive solutions will help us make decisions for our business in advance of what the future could bring,where