Bizrate Insights：2024电商消费者需求与偏好趋势白皮书：基于2023假日购物数据和消费者行为的电商策略及举措（中译版）（29页）.pdf

1、Embracing the Online Shopper:A 2024 WishlistWHAT 2023 HOLIDAY SHOPPING INSIGHTS TEACH US ABOUT POTENTIAL 2024 ECOMMERCE INITIATIVESTable of ContentsTable of ContentsOverview.3PART I:Looking Back:The 2023 Holiday Season.4Cyber Week sets the stage.5Post-holiday performance bodes well for 2024.10PART I

2、I:Looking Ahead:The 2024 Online Shopper Wishlist.19WISH#1:Make sure my shopping experience is efficient.20WISH#2:Curate an attractive assortment,as theres no substitute for a good product.21WISH#3:Make promotions a year-round tradition.22WISH#4:Tell me what I want is in stock and deliver it fast.25W

3、ISH#5:Ensure all channels are consistent and optimized,letting customers make the choices based on circumstances.26CONCLUSION:Roadmap for SOverviewIt might be a clich,but theres truth to it:The new year brings new opportunities.But first,every retailer should reflect on their past years holiday perf

4、ormance.So thats where well start,too.Looking Back on 2023 covers Cyber Week and the rest of the holiday season.Our Post-Holiday Retrospective survey included an open-ended question asking respondents how they will shop differently in 2024,given their 2023 experience.Its not always easy diving into

5、1,000 responses,but its rewarding,providing a human point-of-view.Looking Ahead:The 2024 Online Shopper Wishlist highlights five online shopper wishes youll want to pay attention to calling out retailer opportunities for each.Roadmap for Success:The job of every retailer should be to keep these them

6、es in mind as they invest in anything from the user experience to logistics.Shoppers expectations are already high,and you are just one click away from becoming an abandonment statistic.Now is the time to roadmap 2024 to deliver a superior customer experience with revenue growth that meets and excee