Contentful：2024数字营销内容策略指南白皮书（中译版）（17页）.pdf

1、The content strategy guide for digital marketingScale memorable content experiences with the right strategies and technologies |2022 Contentful|2I N T R O D U C T I O NCustomers expect brands to have an identifiable personality and style.Theyre also more likely to engage with brands that cater to th

2、eir own preferences,including how they like to consume and engage with content.Customers today want tailored content experiences that span across the various digital devices and channels they use and are available when they want them.Every touchpoint,be it an ad,a social media post,or a connection w

3、ith customer support,has the potential to generate a positive brand experience if properly connected.Marketers,content writers,editors,strategists,and other roles that create,curate,and manage digital content determine the experiences customers have with a brand on new and evolving digital channels.

4、Too many times,however,these teams operate in informational,technological and procedural silos.Not only are these processes inefficient they also make brands susceptible to inconsistencies across their content and unconnected content experiences,which customers are often the first to notice.Fortunat

5、ely,theres a better,more efficient way to make sure every brand experience is consistent and enjoyable for customers.It requires modern marketers to first understand four key pillars of memorable content experiences and then apply the right strategies and technologies to scale those best practices t

6、o keep pace with an expanding digital ecosystem.In this guide,we define each pillar,offer ways to align it to strategy and technology,and show how Contentful customers are putting these concepts into |2022 Contentful|34 pillars of memorable content experiencesIf each experience you deliver to custom