1、2024 OUTDOOR PARTICIPATION TRENDS REPORTEXECUTIVE SUMMARY1 Outdoor Foundation|Confidential|Do not distribute.TABLE OF CONTENTSEXECUTIVE SUMMARY 3About This Report and Why This Data Matters 4Key Insights 5Whats Up and Whats Down In Outdoor Participation 8The Opportunity to Engage Diverse Casual Parti
2、cipants 11At a Glance:Diversity in Outdoor Participation 12Casual Outdoor Participant Profile 15IN PLAIN LANGUAGE:DEFINITIONS AND TERMINOLOGY 16CONCLUSION:THE OPPORTUNITIES AND THE TRENDS TO TRACK 18METHODOLOGY 202 Outdoor Foundation|Confidential|Do not distribute.EXECUTIVE SUMMARYThis years Outdoor
3、 Participation Trends Report goes beyond the data use it to stay on top of trends,allocate resources,and inform your overall marketing strategy.In 2023,the outdoor recreation participant base grew 4.1%to a record 175.8 million participants:57.3%of all Americans aged six and older.The number of parti
4、cipants increased across demographics and activities as new,more casual participants began hiking,biking,camping,running,and fishing.In 2023,7.7 million Americans tried one or more outdoor recreation activities for the first time.New and young outdoor recreation participants are driving growth and i
5、ncreased diversity in the outdoor recreation participant base,including increasing numbers of women,people of color,and seniors.The growth that began in 2016 and accelerated during the COVID pandemic is showing few signs of slowing.Engaging these new,more diverse,more casual participants to particip
6、ate more frequently is the key opportunity for the outdoor industry today.About this Report For over 15 years,the Outdoor Participation Trends Report has served as the most trusted and comprehensive source of insights and narratives around whos doing what,when,and how outdoors.The Outdoor Foundation
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