尼尔森IQ：品味未来：2024年塑造食品和饮料趋势研究报告（中译版）（15页）.pdf

1、Click here or press enter for the accessibility optimised versionTasting TomorrowDive into the Trends Shaping Foodand Beverage in 2024Click here or press enter for the accessibility optimised versionHealth&Wellness Insightsin Food andBeverageCultivating a Healthier FutureThe modern consumer landscap

2、e is increasingly focused on health and wellness.While this trend presents excitingopportunities for businesses,its crucial to acknowledge the uneven distribution of these benefits.This report delvesinto various aspects of health and wellness trends,encompassing consumer preferences,market insights,

3、andconcerning disparities.We explore the growing demand for protein-rich foods,the ongoing concerns surroundingsodium and sugar,and the alarming reality of widening health inequities.Through a blend of data analysis and industry insights,this report aims to equip you with a comprehensiveunderstandin

4、g of the current health and wellness landscape and the challenges and opportunities it presents.Click here or press enter for the accessibility optimised versionProteinProtein is shiftingThe demand for protein-rich foods in the CPG industryshows no signs of slowing down.According to theInternational

5、 Food Information Council(IFIC),astaggering 67%of consumers actively tried to increasetheir protein intake in 2023.This trend is reflected in therapid growth of products containing 25g or more ofprotein per serving,which currently experience thefastest sales increase within the CPG food category.The

6、 popularity of specific dietary trends like Keto andPaleo,both emphasizing high protein intake,is fuelingthe market even further.Sales of CPG food products withKeto Diet and Paleo Diet claims have risen by 14%and 23%,respectively,in the last year.This growingconsumer interest is evident in online se