Attest：2024购物体验中的人工智能报告：消费者想要什么（英文版）（11页）.pdf

1、AI in the shopping experience Market-by-market breakdownIntroductionWelcome to the companion report to AI in the shopping experience:what consumers want.Here you will find the data broken down into eight markets,allowing you to understand the readiness of consumers in your target market to AI tools.

2、Weve noted some interesting variations between the markets,highlighting the need for different approaches rather than a one-size-fits-all strategy.If you would like a deeper dive into the data,and would benefit from being able to access the surveys in the Attest platform-or run further research-get

3、in touch to discuss your requirements.Survey SampleThe surveys were carried out among working age consumers(aged 18-64)and were designed to be either nationally representative,or have equal representation between age groups and genders.The research took place in March 2024 and included the following

4、 sample sizes:US:2,000 UK:1,000 Germany:1,000 France:1,000 Australia:1,000 Canada:1,000 Mexico:1,000 Netherlands:500US-yellowUk-berryGermany-tealFrance-orangeAustralia-greenCanada-blueMexico-coralNetherlands-pinkUSAmerican consumers are a little slower on the uptake of AI than some other countries.B

5、ehind Germany,theyre the least likely to use a chatbot on a brands website(49.8%).This could be down to an overall fairly pessimistic view of brands using AI,ranking cons much higher than pros.Particularly prominent are concerns about people being pushed out in favor of technology.But it might also

6、be a matter of trust,since,behind France,Americans have the highest level of distrust in companies collecting data via AI(37.0%actively distrust)and in information provided by AI tools(31.0%dustrust it).However,the likelihood of using AI tools to research purchases is on a par with Canada and Austra