Marketing AI Institute：2023年B2B行业AI营销蓝图报告（英文版）（18页）.pdf

1、AI for B2B Marketers BlueprintSponsored By 2023,Marketing AI Institute,All Rights Reserved.Published October 20232|AI for B2B Marketers Blueprint3 Why Artificial Intelligence Is a Must for B2B Marketers4 What Is AI,Really?3 Core Types of AI 57 How to Find AI Use Cases in B2B Marketing 8 Top AI Use C

2、ases in B2B Marketing 11 Top Companies Using AI for B2B Marketing Software company runs 240 years of A/B tests in 12 months.11 Conversational AI platform sees 129%conversion lift in less than 90 days.1213 Top AI Tools for B2B Marketing Intellimize 13 6sense 14 AiAdvertising 14 Amazon Web Services(AW

3、S)14 Drift 14 Jasper 14 Lately 14 MarketMuse 14 Persado 15 Rasa.io 15 Writer 15 Yext 1516 Why B2B Marketing of the Future Depends on AI About Marketing AI Institute 18 About Intellimize 18Table of Contents3|AI for B2B Marketers BlueprintB2B marketers have a lot on their shoulders.Theyre tasked with

4、acquiring and nurturing customers over a long and complex buyer journey.There are more stakeholders,more touchpoints,and more data to juggle than ever before not to mention an ever-growing number of channels and devices.And B2B marketers are expected to do it all while giving buyers a 1:1 consumer e

5、xperience.In fact,according to Intellimizes research,90%of B2B buyers expect a B2C personalized experience when making a business purchase.On top of this,theyre under increasing pressure to drive bottom-line growth for their organizations:HubSpot found that B2B marketers top priority in 2023 is to i

6、ncrease revenue and sales replacing increase brand awareness from the previous year.Artificial intelligence can help.And by“help,”we mean:1.Increase productivity.AI software can complete tasks in seconds that might take humans hours to complete.From analyzing data,to debugging code,to building entir