Liftoff：2024年休闲游戏应用报告（英文版）（40页）.pdf

1、Casual Gaming Apps Report2024Download PDF2024 CASUAL GAMING APPS REPORTDownload PDFContentsHighlights&MethodologyIntroductionCost&Revenue BenchmarksWhere Do Your Installs Come From?Innovations in Casual Gaming GenresTop Trends in Gaming EventsNew Directions in MonetizationAbout Us234614192934392024

2、CASUAL GAMING APPS REPORTDownload PDFIntroduction 3The post-pandemic years have been tough for mobile gaming companies,but there is cause for optimism.According to data.ai,while downloads and in-app purchases are still lagging coming out 2023,consumer spend overall is rebounding,and total hours spen

3、t in apps continue to grow.While game developers are unlikely to see the unprecedented growth and engagement rates of 2021,the mobile gaming market continues to be dynamic,and there are opportunities for newcomers and incumbents alike.From innovations to genre norms to new monetization strategies,mo

4、bile games are already evolving to meet the challenges of the market.As hyper casual games fade in popularity,casual games survive and thrive by continuing to evolve and innovate.3D match games have carved out their lucrative niche,and hybrid-casual success stories continue to dominate industry atte

5、ntion.Live events are now a staple for top-performing games.From partner events to social win streaks,events are key to keeping valuable players engaged longer.Monetization strategies are also changing.Different progressive offer bundles,for example,encourage ongoing purchases while offering value t

6、o players.In a demanding market,prioritizing ROI every step along the user journey is essentialits also the focus of this report.From scaling your audience with the right ROI metrics and insights to driving engagement with the right features to new in-app monetization models,Liftoffs report pinpoint